The End of the Penny?
During the Superbowl this past Sunday, President Trump tweeted out that he was ordering the US Mint to cease the creation of new pennies. This isn’t a new idea, in fact it’s been kicking around for about 20 years, and it’s all due to the fact that it costs more to mint a penny than the coin is worth–about 3.7ยข to create 1ยข, a loss of over $85 million last year to create 3.2 billion new pennies.
While many people and industries would take little note beyond curiosity about this change, the gas station and c-store industries are perhaps most impacted. As we tell legislators, gasoline is really the only ‘pennies business’ left, in which a few cents difference in pricing can add up to big amounts of money. It’s also the industry in which pricing truly matters down to the penny; many motorists will go out of their way to save a nickel a gallon.
Canada actually stopped minting new pennies just over ten years ago, and as part of that change required that retailers round all cash transactions to the nearest nickel. That requirement was only for cash payments, credit/debit card transactions are still charged at the level of the individual cent.
The early analysis is that Trump does have the power to stop minting pennies, but permanently getting rid of them requires action by Congress. If they don’t act, then in 4 years the new President could conceivably bring them back. During the early months of covid we saw a problematic coin shortage, and that could happen in the future for pennies, though it’s not clear how long it will take. There are estimated to be 250 billion pennies in circulation, so it may take awhile for them to fade out. If they start to run out without Congressional action, it may fall to each individual store to have a policy for what to do with cash transactions if they can’t provide change that includes pennies, and stores may need to install signs alerting consumers of their rounding policy.
Some retailers might wonder if there is a way to consistently price goods to force a round up (to the retailer’s benefit), though realistically that likely only works if someone is buying an exact number of gallons and paying in cash. The question is, would a station be able to advertise a non-rounded price, such as $2.99 a gallon, or would they be forced to choose either $2.95 or $3.00 a gallon. Since motorists are so price conscious, retailers may be incentivized to cut their margin to get to the lower of those two options. Losing 4ยข a gallon adds up for a station.
It’s worth noting that gas tax rates are not and will not be rounded up to nearest nickel. On the other hand, they are taxed at the tenth of a cent and there never has been a coin for that either.
C-stores may also see a problem because of the low prices for goods, and the sales tax being applied on most items means the customer is going to end up with a total that involves pennies. As much as society is shifting to card-based transactions, cash becomes more common the lower the total price is.
To make matters more complicated for the policy change, forcing a rounding to the nearest nickel will increase the demand for new nickels, and those cost almost 14ยข each to make. So for a true money-saving move, the government may need to move straight to rounding to the nearest dime…
What are your thoughts about the potential elimination of the penny? Good or bad for the industry? Email Eric@njgca.org and let us know!