November 15, 2007

GREETINGS AND SAL-UTATIONS!

Dear NJGCA Member:

SMARTEN UP PLEASE!!!!! CAN YOU ADD AND SUBTRACT?

Gasoline prices are soaring through the roof. Everyone involved in the sale of the product from the time it leaves the oil well until the time it is pumped into your customers cars is profiting except YOU.

Do you know who is reaping HUGE PROFITS? The oil company you say?.....Of course…. They always make sure they get their share.

Do you know who else is reaping profits as big as the oil companies? The credit card companies!!!!!! That’s who.

While all eyes are on the oil companies, the credit card companies are stuffing their pockets and laughing, while their largesse is going un-noticed.

IT IS TIME FOR YOU TO GET YOUR FAIR SHARE AND HELP YOUR CUSTOMERS SAVE MONEY!

I am encouraging each of you to implement a cash discount for your customers that pay with cash. Elementary mathematics dictates that any merchant must pass along higher costs to their customers. Obviously you must increase the price on the pump to recoup the higher costs that you have received from both oil companies, and credit card companies.

By allowing a discount to those customers that pay with cash, you will be able to pass along the higher costs associated with credit card fees, yet maintain your profit margin.

You will be taking the excessive profits out of the pockets of the credit card companies, and return it to your customer.

It is time for you to implement this price strategy. Your customer wins and only Visa and MasterCard lose!

DO IT! For instructions on proper signage in implementing a cash discount price system, please call our office. Or click HERE to view a sample of proper signage that accompanied my May press release, “A Victory for Consumers at the Pumps.”

Regards,
Sal Risalvato,
Executive Director

IN THIS WEEK’S NJGCA ROAD WARRIOR:

“IN CASE YOU MISSED IT”

• Did you receive NJGCA’s first “In Case You Missed It” eNewsletter?

NEWS AROUND THE STATE

11/12/2007:
Government Report: Pump prices predicted to jump 20¢ in coming weeks
Gasoline prices through the Thanksgiving holiday may jump as much as 20¢, warns the governments top energy forecaster.

11/12/2007:
Fighting the Big Boys: Small-Businesses learn to fight discount chains
Small-business owners offer advice and useful tips on how to distinguish your business from larger competitors.

11/10/2007:
Capitol Watch: Hot Fuels debate rages in Congress
Congress recently took testimony over the issue of “hot gas” in hopes of protecting consumers. Any action to retro-fit gas pumps with “automated temperature compensation” technology may cost retailers more.

11/8/2007:
Pennsylvania residents cross the Delaware to find reduced gas prices
As gasoline prices continue to increase so does the number of Pennsylvania residents looking for a “discount” on gasoline. PA motorists have been coming to New Jersey in record numbers to purchase gasoline thanks to cheaper prices derived from a low gasoline tax.

IN CASE YOU MISSED IT”

Earlier this week, you should have received the very first edition of the “In Case You Missed It” eNewsletter.

The newsletter outlined a recent interview Executive Director Sal Risalvato did with New Jersey Network News, in which he defended small-businesses against investment speculators driving up oil prices.

If you did not receive your copy of the “In Case You Missed It” eNewsletter, please be sure to contact Membership Director Phil Apruzzi at your convenience.