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Fwd: Road Warrior: Industry Data, Credit Card Settlement, Below Cost Selling

August 01, 2024

State of the Industry-Gas Stations

Recently, the US Census Bureau released the 2022 numbers for their Annual Business Census. We at NJGCA track these stats, and it can be interesting and useful to know not just what our place is in the economy today, but how it has changed over the last 25 years that this in-depth data is available. 

While the total number of gas stations in New Jersey had started to trend upward slightly before the covid-19 outbreak, since then it has been declining again and came in at 2,253 in 2022. In 1998 there were 3,085, a 27% decline in 25 years. Still, much of that decline happened in the early 2000s; over the last decade the total decline has been just 4%, though given the openings of new Wawas and Quickcheks, the drop in independent stations has been higher. The gas station category is subdivided into stations with c-stores and stations without c-stores, most of which have auto repair shops. The number of stations with a c-store has increased in absolute terms by 74% since 1998, and now makes up 47% of total stations. Meanwhile, the number of stations without a c-store has fallen by 52%. 

Not all declines in numbers are because a business has closed completely. It could also be that they have changed their structure and were moved into a different category. For example, a gas station with a repair shop that closes its pumps becomes one fewer gas station, but one more auto mechanical repair shop. 

The average station with a c-store now has 15.8 employees. You can see the impact Wawa has on that stat–a decade ago the average was about 11 per location. Stations without a c-store average just 4.5 employees. The average salary at a location with a c-store is $25,307, a drop over the previous two years but almost unchanged from the average salary going back as far as 1998 when you adjust for inflation. The average salary at stations without c-store, on the other hand is $32,751 across all employees (attendants and technicians), and that has increased about 15% over the last 5 years, even after adjusting for inflation. 

71% of stations without a c-store have just 1-4 employees, and 20% have 5-9 (91% under 10 employees). 41% of stations with a c-store have 1-4 employees, while 21% have 5-9 (62% under 10), 18% have 10-19 total employees, and 14% have more than 50 employees on the books (148 locations). In total, gas stations in NJ employ 22,123 people and contribute $600 million in payroll to the economy. 

42% of gas stations are organized as s-corps, 26% are partnerships, 25% are c-corps, and 7% are an individual proprietorship. 41% of all people (9,051) employed by a gas station work at an s-corp with 50+ employees (Wawa is an s-corp). 

While the 10-year trend for the state as a whole has been a roughly 4% decline, there's been some big outliers in different parts of the state. Sussex, Hudson, Somerset, Morris, and Passaic counties have more stations operating in 2022 than in 2013. Meanwhile, the South Jersey counties of Camden, Burlington, Gloucester, Cumberland, and Cape May saw the biggest declines, as did Essex and Hunterdon counties. One-third of the stations operating in Cape May county a decade ago have closed. 

While the total number of stations has dropped by 4% over this ten-year period, the total gallons of motor fuel sold in that period has dropped by 10% (based on figures from the Treasury). The entire retail category has seen a 13% decline in the number of operating locations over the last 25 years, with a 5% decline in the last decade. 

New Jersey's gas retail market stands out from the rest of the US. Here 47% of stations have a c-store, compared with 88% of the 109,243 stations across the country. That's by far the lowest % in the country, the next is Oregon with 69%, Massachusetts, North Dakota, Alaska, and Wyoming are around 75%, and our neighbor New York is at 80%. 

Only 12 states have seen an increase in the number of stations operating since 2010. New Jersey's 4.9% drop in that period is in the middle of the pack, the same as our neighbor Pennsylvania. 7 states have seen a double-digit drop, led by Virginia with a 20% decline. Indiana and California saw the biggest increases, with Florida and Texas also seeing increases to match their skyrocketing population growth. NJ has the 11th biggest population in the country, but we are number 18 in total gas stations, likely owing to our relatively small geography. 

Nationwide, gas stations provided the economy with just over $27 billion in total payroll and employed just under 1 million people. Two-thirds of stations in the US have under 10 employees. 

Next week we'll dive into the details of the automotive world in the state. 

Credit Card Settlement Update

If you haven't already fully submitted your claim for a portion of the settlement against the credit card companies, the deadline to do so is Friday, August 30th

We have had some members run into problems with the settlement website, often in the form of the website telling them that their merchant ID is already being used by another account. It seems the most likely reason for this is that several of the oil companies have submitted claims based on the card transactions that happened at their branded locations, potentially cutting out dealers.

We received some advice recently that if you are having this problem, you should still submit a claim anyway, and let the court determine who would get the settlement money, or whether it should be split. There's no financial cost to filing a claim, and if you don't submit a claim you will definitely get nothing, so we recommend at least making the ask and hoping the judge will be more sympathetic to independent small business operators than Big Oil. You may not be able to submit the claim online if the merchant ID is taken, but you can submit a written form. You'll want to get that in the mail soon though to ensure you don't miss the deadline. You can find the form on the settlement website HERE

Don't wait to fill out the application because to get what you are entitled to may take more time than expected, as you may need to look up various numbers and records from over the years. 
You should have responded to a claim offer mailed to you, but if you didn't get one back in January you can apply through the website HERE

If you have any questions, feel free to reach out to Nick via Nick@njgca.org or 732-256-9646.

Watching Your Competition, Reporting Below Cost Selling

In the last few weeks, we’ve heard from a handful of members upset at local competitors for seemingly selling fuel below cost.  

Much like gouging, an accusation of below cost selling (BCS) is not something to take lightly, but must be investigated and confirmed. And for good reason. Weights & Measures (W&M) is inundated with reports of wrongdoing; not just in the gasoline retail space, but in nearly every business segment that involves goods or wares that are weighed or priced for public purchase. That’s a lot of ground to cover.

Ordinary motorists do not fully grasp the various business realities that inform how brick n’ mortar locations price fuel. This has led to an excessive number of “gouging” complaints against retailers. Most often, these accusations are not warranted. Rather, they are born from a consumer not understanding the different operational market models that exist (owner-owned, leasee-dealer, distributor-operated, etc) and how it may affect street pricing.  

By comparison, a retailer’s instincts are far more attuned to market conditions that will affect pricing. And for good reason. The average consumer arguably does not care if they purchase gasoline below cost. Rather, they care only about street prices, and may believe that anyone practicing BCS is akin to a retail “sale” at any other brick n’ mortar shop.  

Of course, those motorists do not fully comprehend how BCS will warp the market, unfairly harm your bottom line, and force locations to close if left unchecked. You are thinking long-term, and can appreciate how this practice will drive out competition to ultimately harm those very same consumers down the line.  

All of this means that if someone is to spot a reportable instance of BCS, it must be the actual small business retailers that compete in the marketplace. In other words, YOU!

Keep in mind, alleging that a location is selling below cost is only the first step. You still need to notify state officials so that an investigation can be completed to confirm any wrongdoing.

And that’s where NJGCA can step in to advance any suspected BCS abuses on behalf of our members.

For years, the Association has cultivated a solid working relationship with W&M officials. In doing so, we have informed them of locations suspected of selling below cost, delivery irregularities, and related offenses. Whether the accused retailer is a non-member or a member (who should know better), every location must compete by the same set of rules. In exchange for that cooperation, we have leaned into that rapport to fairly guide members facing credible, factual penalties.

It should also be noted that, if you find a potential instance of BCS, there is no need for you to go to W&M officials directly.  Rather, let us take care of it for you.  

Why? Our working relationship aside, many station owners feel “squeamish” to accuse a fellow retailer of wrongdoing. They stay silent for fear of drawing W&M’s attention to their own location, are scared to invite a possible reprisal from the competitor they are reporting on, or just do not want to be involved in the investigative process by answering questions or providing photos.

If you find an instance of BCS, do not worry about any of this. Just contact NJGCA and let us advance the complaint for you. We will need the address of the alleged offender, pictures of their street sign with the below-cost pricing, and the dates/times these prices were posted.  

We’ll use that information to tip off W&M — and keep your name and location completely out of it. Unless you ask otherwise, NJGCA will insulate you from the process.

Have you found any locations you suspect are selling below cost? If so, reach out to Nick at nick@njgca.org with the details!  

Rack Averages

Date Rack Avg Avg w Taxes Low Rack
07/25 243.80 $3.0450 233.36
07/26 243.18 $3.0388 233.73
07/29 239.37 $3.0007 230.57
07/30 236.74 $2.9744 227.38
07/31 244.96 $3.0566 235.08
Date Avg Retail Avg Margin Diesel Rack Avg
07/25 $3.45 0.42 249.48
07/26 $3.44 0.40 243.97
07/29 $3.42 0.38 239.69
07/30 $3.42 0.42 236.37
07/31 $3.41 0.43 244.24

News Worth Knowing:

Member Benefit Partner (MBP) Spotlight: ATS Environmental – COMPLIANCE UST, VAPOR RECOVERY TESTING, PUMP CALIBRATION

 

ATS Environmental can help you through the EPA / NJDEP changes and we make NJ compliance testing easy and affordable for NJGCA members. Our “Gold Program” is offered exclusively to NJGCA members. Benefits include: • Discounted pricing for NJGCA members on all services including monthly inspections, annual testing and tank cleaning services. • Monthly compliance inspection packages including annual testing and remote monitoring all in one low monthly price. o Free annual API fill port lid painting included during annual compliance testing. o Free annual verification and documentation of overfill prevention devices included during annual compliance testing. • All NJGCA members receive free tracking and reminders of important testing deadlines to eliminate unnecessary questions from NJDEP or County Health Departments. • We respect and understand the importance of your business. We schedule your testing during the most convenient time of your operation. • Free compliance screenings for new NJGCA members. Services • Monthly Compliance Inspections • Annual Compliance Testing • Containment Testing & Repairs/Replacements – spill buckets & piping sumps • Stage II Decommissioning • ATG repairs & installation • • • Tank Tightness testing • Cathodic Protection testing • Maintenance & Repairs • Fuel Quality Testing, Treatment, and Tank Cleanings

Contact: Kristi Clune Phone: 1-800-440-8265 ext. 111 Direct: 973-453-0195 kristi@atsenvironmental.com www.atsenvironmental.com

Available Real Estate

Cape Harbor Shell

**Price Reduction**

795 Route 109, Unit B, Lower Township, NJ, 08204

Contact: Jerry 609-425-8837 capeharborshell@comcast.net 

Click HERE to view listing

Station for Sale

Thriving High Profit Gas/Service Station close to Major Highway in Prime Location. 

This Exclusive Gas Station is the Sole Provider in the entire town, achieving a remarkable fuel profit of up to and sometimes over 1$ a gallon. Consistently selling 45,000 gallons monthly. Most fuel customers come from Highway so fuel prices do not have to be competitive. 

Also included with the Property is a Reputable High End Auto Repair Facility. Repair shop has all required Specialty and Diagnostic Tools for servicing mostly High End Vehicles. Advertising is no longer used do to an enormous Demand and large Customer Base. Repair Business has has potential for increased profitability and expansion, the business is open to experienced buyers for a possible partnership or profit sharing arrangement. Location is 1 out of 100. Fuel sales make 20-40K a month and repairs can do the same with the right operator. 

This one of a kind opportunity can include seller financing for those with High-Level Automotive or Gas Station Experience.

Contact Greg
908-291-7845

Our Road Warrior newsletter is brought to you by the following Member Benefit Partners:

New Jersey Gasoline-Convenience-Automotive Association
615 Hope Road, Bldg. 2, 1st Floor
Eatontown, NJ 07724

 

Phone: 732-256-9646
eMail: info@njgca.org

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