Age Checks
A recent news article should serve as an important reminder to everyone selling tobacco and nicotine products to make sure that all of your employees are aware of the importance of checking the ID of everyone who looks under the age of 30 to ensure that they are in fact at least 21 years old. Rutgers University recently conducted a study using 18, 19, and 20 year old adults to go to local businesses and try buying these products. Unfortunately, a large number were not asked for ID, and even some of that were asked were still sold the product because the clerk thought the minimum age was still 19. New Jersey IDs are printed vertically if the person is under 21 years, to make it easier to prevent this.
You can read the article, in which we were quoted, HERE. Stories like this often fuel legislation, including potentially laws that would ban c-stores from selling these products entirely. Even without a bill, government agencies will also feel compelled to get out and do a round of enforcement, so make sure you don’t get fined. Please make sure everyone is up to speed so that when this study is conducted again we will see our industry’s scores improve!
Of note, those businesses which had a digital ID checker did substantially better. We encourage everyone selling any of these products to consider investing in digital ID scanners– they are worth their cost in avoided fines. We recommend our MBP Minor Decliner. As an NJGCA member, you can take advantage of an exclusive $40 discount on Minor Declinerโs countertop age verification device by using the code NJGCA40. This special offer makes it easier and more affordable to implement robust age verification measures at your establishment, safeguarding your business while providing a seamless customer experience. You can contact Ron Tobb at ron@minordecliner.com or 888-310-4001 for more details.
We also recommend you check out the resources from the WeCard program at https://www.wecard.org/resource-center